Esade business school educates the future leadership of successful, innovative and socially responsible companies esade offers mba, executive education programs and undergraduate management degrees, catering for a student population of 8086 enrolled at. In this study, a single descriptive case study of one major greek bank that has implemented crm is presented the aim of this study is to michalokopoulos is occupied in the technical studies department of the national printing house of greece, conducting technical and economical studies download to read the full. Student relationship management radius by campus management gives you the ability to build deeper relationships with students through case management, event planning and online inquiry management tools. Besides these, students may be required to undertake a case research project to gain an in-depth understanding of how the art and science of strategy can be applied this module looks at customer relationship management (crm) as an enterprise-wide effort that generates increased loyalty and higher margins crm. Et cases, initiative of the times of india, offers to download management case studies with solutions, articles, free business cases for mba course.
During this business school crash course, the students took eight mba-style classes taught by the mit sloan school of management mba graduate himself, plus a current student of the program we read through multiple case studies and learned about the structure and strategy involved with starting and. The case describes the customer relationship management (crm) initiatives undertaken by tesco, the number one retailing company in the united kingdom ( uk), since the mid-1990s the companys growth crm system the case is aimed at mba/pgdba students and is intended to be part of the marketing curriculum. The class incorporates lectures, case studies, and guest speakers into the learning process, with students required to conduct in-depth quantitative analyses of the duke cross-continent mba program gives managers with three to nine years of professional work experience the opportunity to earn an mba degree in the. Case studies in customer relationship management |management textbooks| ebooks |management textbooks|ebooks.
Specialized in education and research in management, hec paris offers a complete and unique range of educational programs for the leaders of tomorrow: masters programs, mba, phd, executive mba and executive education programs for executives. Geared to mba students and advanced undergraduate students, as well as those taking courses on crm, direct marketing, relationship marketing, database case studies and questions at the end of each chapter to test understanding coverage of the strategic, organisational, commercial and technological aspects of.
Watch a short introduction video to relationship management http://www facebookcom/lsbfglobalmba. Case study sources for ecommerce and ebusiness: extensive listings cdc software some 50 crm case studies: details on registering concentrix crm case studies: thirteen listed, each linked to a detailed study crm daily news, reports and resources for customer resource management crm today some 100.
Customer relationship management (crm), services marketing, consumer behaviour, marketing research, brand marketing communication strategies case studies , marketing, ibscdc, ibscdc, case development centre, case studies in management, finance, marketing, leadership, entrepreneurship, strategy,. This business case study describes siebel systems, inc situation in mid-1999, as ceo tom siebel guides his company along a path of furious expansion just six years old, siebel systems had captured a dominant share of the market for customer relationship management (crm) software the rush to e-commerce was.